Friday, January 7, 2011

Starbucks Logo Gets A Face-Lift

If it ain't broke, don't fix it.

Why in heaven's name would you change something that has been working for you? Change, just for shitz and giggles???

I don't know if you've heard but the Starbuck's logo has had a face-lift. The altered logo...has an alter ego. The logo contains the same mermaid, but apparently she is confident enough to stand alone without the words "Starbucks Coffee" encircling her.

So why the new logo?

In a statement by the Starbucks founder, he called the change, a "small but meaningful update to ensure the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth. "

What the hell....who talks like that? What he's saying is that...they will be selling other products/not just coffee...and they think that they are kick ass like Nike and Apple, by using only a symbol for a logo.


Okay, maybe Starbucks is expanding their menu beyond coffee. So why not just drop the words "COFFEE,” but leave "STARBUCKS" in the logo?

I've heard of name dropping...but this takes it to a new level. I think the Starbucks Marketing Dept. should wake up and smell their own coffee...before their customers find them and put their roasters in a mill and grind them up.

Starbucks must be feeling pretty good about themselves that they would drop their name from their product and just go with a symbol. We all saw how well that went for Prince.

I do understand that with an upcoming 40 year anniversary..why they might want a face-lift. But I hope they stop there. You can over do it with nips and tucks...just ask Heidi Montag.

And if you ask me, I think they should go with a simple logo that describes them best: $$$TARBUCKS


Frances said...

Oh I don't like the new logo!

Gap changed their logo a few months ago but after people complained they went back to the old one! Maybe Starbucks will do the same...

Jayne said...

LOL, funny and true Kat