Friday, October 19, 2012

Brad Pitt for Chanel No.5

When I first got whiff that 
Brad Pitt 
was named the new spokesperson for
 Chanel No. 5...
I thought the marketing idea had the 
sweet smell of success.

Chanel No. 5 has been around since the 1920's,
 so choosing hunky Brad Pitt as their first male spokesman 
would give the iconic fragrance 
a fresh new marketing approach.

I don't, however, need convincing to buy the classic perfume.  
I currently wear "the scent of woman." 
 Bring on the toilet water.

But maybe an ad 
with Brad..
would get other women running like mad...
to get their Brad 

The essence of the advertisement seemed brilliant...
until I saw the commercial.


The commercial is artsy, set in black and white 
with Brad giving a monologue.

Sporting long hair and a goatee, 
Brad looks around the room and then into the camera saying...

"It's not a journey. 
Every journey ends, but we go on,
"The world turns and we turn with it."
"Plans disappear, dreams take over.  
But wherever I go, there you are.  
My luck, my fate, my fortune."
Chanel No. 5 

check it out, here. (30 seconds)

no matter how many times I watch it.
(Dang, I hate it when I don't get it.)

But what I do get...
is a big laugh.

In an attempt to make the commercial sexy...
Brad comes across as a
scruffy, long-haired man...
talking in riddles.

I think his last line in the Chanel ad...
is sooooo apropo...
"my luck, my fate, my fortune."

Brad's luck 
is that his fate 
brings him a 7 million dollar fortune

The essence of this blog was not to 
extract a bouquet of insults. 

Although there may be a faint scent 
of a sarcastic aroma...
and a low note of ridicule...
this my no means 
was a slam on the man.  

If anyone can pull off the "scruffy riddler" type...
it is Brad Pitt.

1 comment:

Sistersledge said...

Love him, love Chanel, it's a win-win! And as Elizabeth Vargas on GMA said after viewing the ad "you can just go ahead and dump the Chanel all over me!". I'm with her!