Monday, July 15, 2013

The Twinkie is Back




The Twinkie is baaackkkk...
on the shelves again.

Eight months ago Hostess had fallen into bankruptcy 
(after facing a Host of problems)
and was forced to
shut down its Twinkie production



which caused massive
Twinkie Hoarding.
you're gonna need a bigger cubicle.

I found it interesting that the company that resurrected  
the golden sponge cake
also saved

Pabst Blue Ribbon beer.


Anywhooo.....

Back in my day....circa 1800's...
Twinkies were a lunch box staple 
(although this Kat was partial to the Devil Dog) 
and Mom's were the target market.

But 
the new target market for the Twinkie is 
the "bros"
aka
dudes
aka
young adult males, like Colin.

The company's new slogan should speak to them....
"The Sweetest Comeback in the History of Ever."

Initially I was wondering 
how they were gonna get "bros"...
to start snacking on the cake.
And then it became clear...

Bros like PBR.

Nothing like a PBR to wash down
a little Ho Ho.

And with enough 
PBR's
the bros might
forget how many 
Ho Ho's they've had.

This new company is definitely thinking outside the snack
box.