Sometimes advertisers are right on the money when it comes to marketing and advertising. They totally get it…they have a great gimmick or a smart look. There a few commercials that I find entertaining; for example, the GEICO cavemen commercials. And any commercial where there is a person dancing foolishly…off-beat…for some reason that cracks me up. So when the GEICO caveman dances…that’s a double knee slapper.
iThink Apple was extremely clever with naming their products so that they start with a small i…a great marketing iDea. Have you noticed since the launching of the iPod and iTunes…that there are so many new products and services that start with a small i? It goes on and on….iThis and iThat. iAmazed how much you see it when you start to look for it. It is all over the place. The other day iNoticed our Sunday paper has a new section called iTowns. Did someone really get credit for coming up with that iDea?
The iThing is so over done…kinda like what happened with reality shows. First we had Survivor…and then American iDol, and you know where we have gone from here…downhill. Every other show is a reality show. All the shows are beginning to look the same. We take one idea and exploit it…use it again and again…beat it until it is whipped …cook it until it is crispy. There is even a new reality show about coming up with iDeas for reality shows!
I’ve heard… “there is no such thing as an original idea.” This may ring true. Before American Idol, there was Pop Idol (in England)…same idea, they just moved it across the pond. Before Facebook, there was the college “face” book…same idea, they just put it online. Before Survivor, there was Gilligan’s Island…same idea, they just hadn’t voted Gilligan or the Professor off yet.
And before blogs, there were very thoughtful newspaper commentaries written by educated people…same idea, they just gave uneducated people a forum online to unload.
ikatOUT
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