Every Kiss Begins With Kay

I’ve read that the bathroom scale is the worst gift a man could give a woman…duh, do you really need to be told this? “Man, you are hurting if this is anywhere on your radar.” The second-to-worst gift….is an appliance (unless of course the guy can be stuffed into it.) If gift giving were up to Kay Jewelers, the perfect gift would be diamonds. After all, every kiss begins with Kay.

In the commercial, he surprises her with a diamond. She goes ga-ga over it… she reaches over, caresses his face and plants a big kiss. She now has a twinkle in her eye, replacing previous daggers …and you know what that means….she might be nice to him…at least for a week.

After receiving the shiny rock, she decides her boyfriend or husband isn’t so bad after all. Before he gave her the diamond…he was “okay” at best… but now, all of a sudden, he is lovable and actually kissable. She is madly and deeply consumed with emotion and can not contain her irresistible urge to give him a juicy kiss…smack on the kisser. Before the diamond...he was lucky to get a peck on the cheek.

Unfortunately men are led to believe that the only way to a woman’s kiss is with diamonds. These poor guys are made to feel that if they don’t get the woman in their life a diamond…they are a dud...a low-down, lousy, cheap, son-of-a-scoundrel. Men are made to feel that diamonds are the only thing that will get their woman’s attention and adoration.

Now, come on…please do not be fooled. We welcome emeralds, sapphires, rubies, pearls...