The Twinkie is Back

The Twinkie is baaackkkk...

on the shelves again.

Eight months ago Hostess had fallen into bankruptcy 
(after facing a Host of problems)
and was forced to

shut down its Twinkie production

which caused massive
Twinkie Hoarding.

you're gonna need a bigger cubicle.

I found it interesting that the company that resurrected  

the golden sponge cake

also saved

Pabst Blue Ribbon beer.

Anywhooo.....

Back in my day....circa 1800's...

Twinkies were a lunch box staple 

(although this Kat was partial to the Devil Dog) 

and Mom's were the target market.

But 

the new target market for the Twinkie is 

the "bros"

aka

dudes

aka

young adult males, like Colin.

The company's new slogan should speak to them....

"The Sweetest Comeback in the History of Ever."

Initially I was wondering 

how they were gonna get "bros"...

to start snacking on the cake.

And then it became clear...

Bros like PBR.

Nothing like a PBR to wash down

a little Ho Ho.

And with enough 

PBR's

the bros might

forget how many 

Ho Ho's they've had.

This new company is definitely thinking outside the snack

box.